Founder, storyteller and builder for a living world.

Odin Oddekalv is a Norwegian founder working across ecological intelligence, culture, innovation and public participation. He is the founder of 4PLANET_, a system designed to make ecological action easier to understand, trust and join.

His work draws on more than two decades close to Norwegian environmental work, alongside experience in strategy, brand building, creative direction and company building.

He grew up in a family where environmental responsibility was not an abstract belief, but a lived commitment. After his father's death, he chose to carry that responsibility forward in his own generation's language: through culture, intelligence, innovation and practical systems.